Sometimes, patients symptoms improve or resolve with unconventional treatments suggested by unqualified “advisors” or “gurus”. Despite all the research to the contrary, the patient or athlete will swear by this course of treatment. I recently assessed one such patient who attributed his absence of shoulder pain symptoms to the removal of milk from his diet. How to handle this? Tell the patient how wrong he is, and the absence of any research or valid theories to support his unconventional treatment? Its time’s like these that I smile to myself, reflect on this great placebo video and kindly pat the patient on the back and let them know I’m here next time if they need any help.