Well the genie is well and truly out of the bottle with Power Balance bands being exposed as “not meeting their marketing claims” and having no actual therapeutic effect. Indeed Power Balance Australia have been exposed by the Australian Competition and Consumer Commission (ACCC) who has ordered Power Balance Australia to refund all customers who feel they were misled by the supposed benefits of Power Balance bands. The wristbands were touted as providing better balance, strength and flexibility by working with the wearer’s “natural energy field”. This whole episode is simply another example of the old adage: “if it sounds too good to be true, it is!”
The interesting part of the whole Power Balance Band is the willingness of elite and recreational athletes to believe marketing hype in the hope of obtaining a competitive advantage. One needs to question these athletes self belief in their own training and preparation systems if they are so willing to accept that a piece of rubber worn around the wrist would improve performance. Let’s hope this is a lesson in “healthy skepticism” and a move forward for the Sports Science profession, so easily pushed aside by clever marketers.